UPS x Vegas Sphere
Spherical!
I was invited to Art Direct and Animate 2 sections of this UPS Campaign for the legendary Vegas Sphere, with the Framestore team (Some of my absolute favorites).
I was tasked with owning the 'skater world', dream Job.
Timeline
4 Weeks
Client
UPS x Framestore
Year
2024
UPS x Vegas Sphere
UPS x Vegas Sphere
This Project was all drawing
and iterating on a
wide cast of wild characters.
Donuts, tigers, octopus, oh my.
SKATER WORLD
Starting with the Skater world, the 'style' moved from sketchy and raw, to more graphic -
reflective of what you would typically see on the bottom of your board.
OCTO WORLD
Half-tones, crisp outlines, reduced palette,
+ twisting up traditional 'Mickey Mouse' style character designs.
FACE WORLD
Goey sketchy faces
based on simpler geometry
and identifiable facial
features.
LAS VEGAS
