'Privileged and Confidential'
The first of five spots for google privacy
Our main objective was to form a style that spoke to Google’s users about privacy in a way that was credible and informative, while remaining harmonious with the brand. To create cohesion with Google's privacy tools and services, we designed a style that would bring to life products in a way that was relatable, tangible, and humanizing.
In addition, we directed and animated a series of videos that lets users know how their information is used across Google’s services and how they can manage their information.
Above is a little taste of my animated sections, some roughs and stills. The rest of the spot was animated by my friends Alec & Steve.
Direction Chris Kelly
Animation Reece Parker, Alec Cummings, Steven Savalle
Illustration Sarah Beth Morgan, Yuki Yamada
Sound Sono Sanctus, Ambrose Yu
© 2017 Reece Parker