'Privileged and Confidential'

The first of five spots for google privacy

Screen Shot 2018-05-14 at 1.34.45 PM

Google challenged Oddfellows to build creative that would live alongside an updated version of their Privacy Policy. What began as a storytelling exercise quickly turned into a 6-month design journey in which we built a new illustration style from the ground up.
Our main objective was to form a style that spoke to Google’s users about privacy in a way that was credible and informative, while remaining harmonious with the brand. To create cohesion with Google's privacy tools and services, we designed a style that would bring to life products in a way that was relatable, tangible, and humanizing.
In addition, we directed and animated a series of videos that lets users know how their information is used across Google’s services and how they can manage their information.

Above is a little taste of my animated sections, some roughs and stills. The rest of the spot was animated by my friends Alec & Steve.

Client Google

Studio Oddfellows

Direction Chris Kelly

Animation Reece Parker, Alec Cummings, Steven Savalle

Illustration Sarah Beth Morgan, Yuki Yamada

Sound Sono Sanctus, Ambrose Yu

© 2017 Reece Parker