'Google Privacy'

For Googs

Google challenged us to build creative that would live alongside an updated version of their Privacy Policy. What began as a storytelling exercise quickly turned into a 6-month design journey in which we built a new illustration style from the ground up.

Our main objective was to form a style that spoke to Google’s users about privacy in a way that was credible and informative, while remaining harmonious with the brand. To create cohesion with Google's privacy tools and services, we designed a style that would bring to life products in a way that was relatable, tangible, and humanizing.

In addition, we directed and animated a series of videos that lets users know how their information is used across Google’s services and how they can manage their information.

Screen Shot 2018-05-14 at 2.35.17 PM
Screen Shot 2018-05-14 at 1.34.45 PM
Screen Shot 2018-05-14 at 2.01.08 PM
Coffee
UI
BubbleGirl
PartyRough
FoldRough
Walker
FoldClean
Bike
Clean
Rough
PartyRough_v02
PartyClean
endpart
Rough_cakehand_v01
righthand
LeftHand_v01
BubbleGirl

Above is a little taste of the sections I got to animate.

Cheers to my friends at Oddfellows and Google, Always a pleasure.



GooglePrivacy2_01
GooglePrivacy04_01
GooglePrivacy02
GooglePrivacy05_01

 

My role: Animation

 For full credits visit Oddfellows.tv

© 2017 Reece Parker